Premier League football team Leicester City have unveiled 19.com as the club’s official betting partner, in a multi season agreement that will see 19.com’s brand feature on the club’s matchday LED advertising and interview backdrops.
With Leicester continuing to develop a following in Asia, the deal with the Asian based gaming company is a good fit and in turn will increase their brand awareness within the UK.
Speaking about the multi season deal reached with Leicester City, Jamie Dillon from 19.com, said: “We are delighted to confirm this exciting betting partnership with an iconic club such as Leicester City. As one of the leading online gaming brands in Asia, 19.com are proud to announce our partnership with the Foxes and bring our brand to the UK market.”
“We see this partnership with the former Premier League champions as the perfect platform to provide the 19.com brand with important and valuable exposure.”
Commenting on the deal, Leicester City’s Head of Partnerships, Harj Hir, stated: “We are continuing to build our international profile and this partnership is an exciting one for the Football Club. It will help to strengthen our global reputation, particularly in Asia where we have a strong presence and significant status in the region.”
